XVIII Tallinn Design Festival
The 18th Tallinn Design Festival was held from 18 to 24 Sept 2023 in Krulli Quarter. The theme "DESIGN 4.0. AI: Industrial (un)employment?" focused on the impact of AI on the design sector. See you in 2024!

Main events 2023


It's not just a fashion show, it's a spectacle!

During the performance dedicated to clothing design, exciting designers from Estonia will present their creations to the audience.

They raise questions that haven’t come to our mind to ask yet.

They find solutions that we didn't know to look for yet.

They're building a business with tools we haven't been able to use.

They face countless challenges, and still find ways to increase production capacity.

All creative proposals of designers are not yet final solutions, but a process. They are searches to find alternatives to existing problems, but using new tools.

These are suggestions to supplement what needs to be supplemented.

These are efforts to preserve what deserves to be preserved, improved and bequeathed.

Clothing is from one side a functional agent and from another side a personal complement for the whole. Design clothing is an object that complements condition, creates value, and fits with the environment regardless if there is a busy day or consistent celebration. Clothing is a playful tool to bring out the personality and thereby a great companion for vital moments. Design clothing is something that lasts, is worth repairing and devising. 

Design clothing is made looking for the best innovations in technology, production process, and striving for quality in every detail.

Clothing to stand for beauty and that is made for living.

The concept of brands unfolds through a one-time location-specific experience, an inspiring event and an entertaining spectacle - this is DOM.

After the show brands will return among the audience.

Creative director: Piret Mägi

Co-organizer: Kristin Kivimäe

Back-stage coordinator: Anne Rinne

Staging: Anni Zupping

Lighting artist: Karolin Tamm

Sound artist: Sten Saarits

Visual artist: Maria Elisaveta Roosalu

Videos: Getter Raiend

Hair by KEVIN.MURPHY, make-up by Karaja.

Welcome drinks by HAAGE & Mionetto.


Liisa Kanemägi


The experimental knitwear designer Liisa Kanemägi questions through her speculative approach about the role material objects have in our value system. She's looking for ways of keeping them on an ongoing journey to extend their lifespan. Materials are often quietly in constant motion, waiting for their chance to run amok. Perhaps we should allow them more of that opportunity, listen to them more?

Her knits don't aim to provide ready-made solutions to this question; instead, they encourage us to ponder concepts like "ready," "broken," "dirty," and "ideal," seeking not to take them for granted. As a tool, the author employs sweat, unravelling, and water-soluble materials to make time and perishability, along with the human body a part of the garment. If a sweater doesn't have a “ready” or “perfect” state, then it doesn't have a 'broken' state either. Intuitive design is being taken to a new level when dynamism of living is in charge. This way, the silhouettes of the knits are not based on classical or common ideals of body proportions; instead, they encourage us to become friends with the materiality of our own bodies.

Her knits don't aim to provide ready-made solutions; instead, they encourage us to ponder concepts like "ready", "broken", "dirty", "ideal". As a tool, the author employs sweat, unravelling, and water-soluble materials to make time and perishability, along with the human body a part of the garment. In this intuitive design the dynamism of living is in charge.

Styling Kirke Talu.

Thank you TOKU, Mare Kelpman!




The brand Ewald, established by the family company Maidiga, is focused on designing and developing production of men's shirts. In their own sewing workshop, the whole team believes in domesticity and proves the ability of flexible effective production every day.

Ewald's specialty is a combination that is hard to match: the company's more than 30 years of experience, long-term professional employees, machinery and technologies specifically needed for sewing ironed shirts, and of course the in-house design portfolio. This is how the highest quality is maintained.

Ewald's shirt unites Nordic quality, good taste and the spirit of Estonia.

Thank you Reet Aus, Craftory, Piret Mägi, Kirke Tatar!




iLLIMOR - converging exceptional style and sustainable mindset

iLLIMOR™ is on a mission to establish a harmony between comfortable design, environmental consciousness, and social responsibility. Established in 2020 in the wilds of Zanzibar, the brand emerged from a dream to upvalue fashion industry leftovers to a quality wear that defies age and gender constraints. iLLIMOR designs not only enhance your style, but also emphasise the significance of making thoughtful material choices. It's all about being mindful of what's around us. Here we can spot another path of a start-up KIUD unfolding. But this is already another story.

Shoes TOKU, accessories Kirss.

Thank you Carmen Kirst, Silver Gutmann, Karl-Cristoph Rebane!




The network of roots knitted through four generations of the Woolish brand will now be unravelled for a younger and bolder generation. Staying true to sustainable practices and ethical values, long-lasting clothes are created that seem to radiate style that simply demands positive attention.

Woolish believes that merino wool clothes are suitable for every season. And this message is already worth sharing with the whole world! Together with partners in Germany and the Netherlands, they are trying to bring the attention of the public eye to this wonderful yarn through the collection series of "Happy Sheep-Collector Edition" and with pineapple and flamingo motifs.

The Woolish story began in 1928 with the first generation of the family venturing into knitwear. The same exciting journey fascinates already the fourth generation of the family, who are owners of Woolish today - Eigo and Anna - carry the brand forward. The young couple revitalised Woolish by implementing bold ideas into Viljandi's knitting industry.

Within a couple of years the realisation hit home that basic standard is not their style to conquer the world with. Into the brand was injected the sparkling energy in combination of personal touch that was growing inside them. Recent years saw Woolish bathing in juicy pineapple and flamingo patterns, along with a happy sheep collector sweaters. The future is getting brighter and brighter!

We kindly invite you along to explore this captivating journey intertwined with the dreams of the future of a small yet so mighty brand Woolish. Let’s meet at the stage of DOM, surrounded by our own people.

Thank you Maris Pihlap, all the models, Woolishi community, sheep, DOM team!


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International Conference "Design 4.0"

This year's Tallinn Design Festival conference will feature discussions on the rapid development and deployment of AI. Among other things, the conference discussions will predict the impact of AI on the design sector, weigh up the pros and cons, and offer practical advice. Society is expected to gradually embrace the changes, which will also be reflected in the economy and everyday life. Where will designers stand and how will they embrace the new era?

Do the new times call for innovative designers? What is Design 4.0? Can designers compete with artificial intelligence? Are designers at risk of unemployment? Can digital culture also help reduce our environmental footprint?

These and many other questions will be answered by Estonian and international experts.

Surya Vanka, a keynote speaker with Microsoft experience from the Industrial Designers Society of America, will show that designers can play a key role in shaping AI for the future, which complements rather than replaces human capabilities. Carlo Branzaglia from the Academy of Fine Arts of Bologna will talk about how to avoid stereotypes when using AI. Darren Yeo, a design innovator from Singapore, explains why designers need to adapt to new changes and gives practical examples of how to get started.

Clothing designer Xenia Joost explores how cutting-edge technology merges with sustainable practices, leading to creative and environmentally conscious solutions that shape the future of fashion. Interdisciplinary designer Haeun Kim will present different models of collaboration between AI and designers and discuss the opportunities and challenges of creative people.  Gothenburg-based designer Hugo Jonasson covers the subject and impact of utilizing artificial intelligence tools for image generation in the process for industrial design. Jaan Aru, Professor at the University of Tartu, discusses whether AI is more creative than human intelligence and the impact of AI on children and the education system.  

Surya Vanka
Surya Vanka

Carlo Branzaglia

Darren Yeo

Xenia Joost

Haeun Kim
Haeun Kim

Hugo Jonasson

Jaan Aru

10:45 Gathering with coffee

11:00 Introduction
Ilona Gurjanova (EST)

11:15 Design & AI: The Next Oppenheimer Moment?
Surya Vanka (USA)

12:00 Design and AI. Evidence based practice / practice based evidence
Carlo Branzaglia (ITA)

12:30 Design 4.0: Leading Design in the New Industry
Darren Yeo (SGP)

13:00 Lunch

14:00 Sustainable Fashion in the Digital Age: Embracing Design 4.0
Xenia Joost (EST)

14:30 Craft 2.0 - Collaboration with Artificial Intelligence
Haeon Kim (ROK)

15:00 AI in the Industrial Design Process - A Short Case Study
Hugo Jonasson (SWE)

15:30 Creativity in the age of Artificial Intelligence
Jaan Aru (EST)

16:15 Panel Discussion

17:00 End of Conference

Standard presents: Kai Stania

During the Tallinn Design Festival Standard presents Connect, a product series for quick meeting from the world-renowned designer Kai Stania, and in the form of a conversation unveils the new strands where the office interiors will be moving in the coming 2024.

Kai Stania is an award-winning Austrian designer who seeks a symbiosis of aesthetics and functionality in his work. He has worked since the 1990s for brands such as Team7, Wittmann and Bene. Among other things, he has designed a pen for Hugo Boss and his work has been brought to cinema screens around the world through James Bond's Quantum of Solace.

We will start at the Krulli Quarter in the INTERIOR+ area on September 22 at 16:00. All interested in interior design are welcome. 

Please let us know if you are coming by writing to kairi.pops@standard.ee.

Design Street

As a tradition, the autumn design market will again be a part of the festival weekend: to explore the Design Street no driver’s license is needed as there's plenty of room for wanderers on foot! 

Walk through the streets and discover lots of great fashion-, accessory-, product- and interior design.

More information: cristopher@disainioo.ee

Participating designers:

Agnes Veski Jewelry
Allar Altmets
Anneli Tammik EHTED
Berrichi Skincare
Botanic Garden

Eesti Rahvusraamatukogu
Eleriin Seim Stuudio
Elize Hiiop Jewellery
Emely Sulg Design
Emma-Elfriide kübarad
Epp Ilveste
Eva Oherjus Design
Fashon Consult OÜ
FOLKLORE Reuse & Repair
Frida Hats
Gerda Retter Disain
Glass Berries
Helena Tikunova Design

Illustrations STUDIO
Inga Kalistru Ehted
Inga Radikainen / Leather accessories and shoe design
Jaana Trauss Design
Jana Jaanson Design
Janika Mägi
Julieta Erdocia
Kadi Veesaar Jewellery
Kadri Kruus - Bags and Accessories
Karen Milistver
Katreen Flowers
Katré - Katre Arula
Keiu Koppel autoriehted
K i l l u d
Kirbel Klaasistuudio
Kirill Safonov
Kity Disain
Kolo|ring Design
Kristiina Laurits
Kristiina Ploom Jewellery

Laura Saks
Lex Darbnīca
Liisa Kanemägi
Lõngast loodud / Riine Latserus
Mai Attire
Maria Rästa Design
Mari-Liis Makus Glass Design
Moruq Atelier
Natali Ceramics NK8F8
NRTN Jewellery
OÜ Kekaa

Piret Kuresaar
Piret Loog
Pits Ilus
Pure Shores artisan
Raili Nõlvak
Reflective Zoo
Ruth Terras

Seco by Jane Aus
Siret Design
Studio 14
Stuudio Standard
Tiina Andron
Triinu Traumann brand
Yanantin Alpaca OÜ

"CREATED IN ITALY. The attitude for the impossible."
The exhibition in focus in this year's Tallinn Design Festival is "CREATED IN ITALY. The attitude for the impossible". The exhibition brings together numerous individual stories, in an attempt to outline the quality and characteristics of Italy’s multifarious production.

Conspicuous among these national features are a stubborn search for perfection and a renowned spirit of invention, a constant urge to experiment and to force the limits of materials. 

The exhibition seeks to offer a broad picture of the Italian industrial system. Without claiming to be exhaustive, it is an introduction to the staggering variety of objects and constellations of artefacts that are the hallmarks of Italian industry, helping to describe the complexity of typically Italian manufacturing qualities.

The heterogeneity of Italy’s industry reflects the diversity of a natural landscape astonishingly unique in its wealth of differences (from the Alps to the sea, from plains and valleys to the Apennines, volcanoes and islands…). From this angle the exhibition is intended to illustrate the importance of natural complexity and how even landscapes reflect on the country’s industrial products.

The exhibition is promoted by the Italian Ministry of Foreign Affairs and International Cooperation and organized by the Embassy of Italy in Tallinn in collaboration with the Estonian Association of Designers.

Curated by
Odo Fioravanti, Giulio Iacchetti, Francesca Picchi

Exhibit design
Mario Trimarchi

Abet Laminati, ALPI, Brembo, Coex, Crea Concrete Design, Cressi Sub, Dainese, Directa Plus, Eumakers, Falci, Fizik, Fontana, Foscarini, GAM, Gemar, Grivel, K-Array, Kong, Landucci, Limonta, Magis, Nonino, Novamont, Omnicos Group, Pedrali, Petroceramics, Plastitalia, Springa, Tecno Tessile Adler, Terre Davis, Vibram

Promoted by
Directorate General for Cultural and Economic Promotion and Innovation

New Materials Design Exhibition "Material II"
DiMa is a research centre at the Estonian Academy of Arts, which focuses on circular design in the field of textiles and fashion and the development of new sustainable materials. 

At the exhibition "MATERIAL II", Estonian material designers will surprise visitors with products made from algae, mycelium and bacterial cellulose.

The exhibition, a collaboration between the Estonian Association of Designers (EAD) and the Estonian Academy of Arts (EAA), brings together innovative materials and technologies developed by researchers, companies and designers, and reveals how the meaning of resources and material creation is changing in the environmental crisis.

The exhibition is curated by Stuudio Aine material designers Kärt Ojavee, Annika Kaldoja, Marie Vihmar; design by Annika Kaldoja and visuals by Mirjam Reili.

Participants: Reet Aus, Airi Gailit, Erik Heiki Veelmaa, Juss Heinsalu, Heiter X, Geidi Hein, Annika Kaldoja, Astri Kaljus, Katrin Kabun, Madis Kaasik, Siim Karro, Katarina Kruus, Karl Kukk, Marta Konovalov, Karolin Kärm, Merlin Meremaa, Juulia Aleksandra Mikson, Erki Nagla, Kärt Ojavee, Cärol Ott, Riina Õun, Maria Kristiin Peterson, Sander Õun /Suckõrs, Tiia Plamus, Sirje Sasi, Indrė Spitrytė, Oksana Teder, Marie Vihmar, Ines-Issa Villido.


Also featured in the exhibition is an item of sculptural serveware, crafted from an array of sustainable and repurposed materials and food waste. Drawing inspiration from the ever-present mounds of waste, the Mound Collection incorporates materials such as hemp, clay, lime, plaster, buckwheat husks, macadamia nut shells, and other remnants, including those from the construction of Heiter X's previous installation 'Terra Firma,' as well as from food waste generated by events where the installation was showcased. Each item in the collection is unique, handcrafted with distinctive attributes and inherent imperfections.

Estonian Design and Architecture Schools Showcase
The display of design and architecture schools, which has become one of the integral parts of the Tallinn Design Festival, is increasingly important in a rapidly changing world, because aren't educational and research institutions the places where the play between experimentation and tradition "saves the day"? In the shade of various global crises, there is an increasing need for the light of youthful and clever design.

Displayed are the works of Estonian Academy of Arts, Pallas University of Applied Sciences, Tallinn University Haapsalu College, University of Tartu Viljandi Culture Academy and Estonian University of Life Sciences.


Slow Design: Product Design Department of EAA


"Slow design" is the key word for this year's exhibition by the department of product design. The works displayed here convey slow thinking, focusing and rethinking the ideas of locals, sustainable use of resources, mapping the local means of production and the responsible developing and adaptation of product design as a field, according to the challenges that Estonia and the world face in the 21st century.

Amongst the exhibits there are lighting objects designed by the 2nd year students and the best research projects by 3rd year students.


Hammer Coded: Jewellery and Blacksmithing Department of EAA

#ehejasepis #metall #eka

John Cage has said that writing music and thinking about it are two different ways of thinking. Blacksmith's work is based on semiotic double coding – a dance between digital and analogue code. Derived from the Latin root digitus, meaning finger or toe, the first helps with counting, writing, labeling, but the analogue code makes it possible to recognize these signs, to put them in context, to make sense of them. In the digital code, the truth is sought with the words and numbers, in analogue through physical contact with the material. In this way, one technology does not suppress the other, but is networked into a field of infinite possibilities.


Pillow’s Brink: EAA Fashion-, Textile- and Accessory Design

#padjapiir #ekspermentaalvorm #pillowsbrink #experimentalform

Where does wakefulness commence? Where does the realm of dreams arise? Often, a pillow can serve as a liminal conduit between these states, bridging consciousness and slumber. Yet, imagine this juncture laden with soft mass vanishing the borders between the two worlds.

Thus emerged the concept of 19 experimental forms by EKA's fashion, textile, and accessories students, focused on sensory perception and plush residuals like batting, blankets, etc. Recycling operates on two levels here. Before their utilization, high-quality materials were repurposed to create bedding for Ukrainian refugees.

EKA Accessory X CIRRUS/ Nordplus: Wearable 3D Printed Footwear

#3dprintedshoes #3dshoes #footweardesign #shoedesign #footwearmanufacturing

The purpose of the international intensive summer course led by Footwearology Lab was to experience the future of both design and manufacturing of footwear, combining Artificial Intelligence and 3D printing.

Learning the ins and outs of various generative AI applications led to creating footwear designs, both in 2D and 3D. Range of concepts created with these tools were then translated onto an existing 3D model of a shoe and printed in a wearable size, using a flexible and fully recyclable plastic.

Photo design by @benjometry.


Sense of Measure: EAA Interior Architecture


In the 2023 spring semester, the MA speciality studio of EKA interior architecture focused on ecological building materials. Supervisors Roland Reemaa and Hannah Segerkrantz, in cooperation with the Competence Center for Ecological Building, looked at (interior) architecture in the Anthropocene. Together with the students, they learned about the materials used in the construction field, their origin and the environments where they are procured, processed and used. The course looked for local alternatives to the extractivist economy and discussed their applicability in design practice.

Disain OFFline / ONline: Pallas University of Applied Sciences

#pallas #pallasdisain #pallastekstiil #pallasmeedia #pallasnahk #pallasmoobel

Where does the designer's responsibility begin? Noticing an important issue and offering a solution requires a choice, the ability to collaborate and balance between digital, visual and tangible. All tools require skills and a trained eye. Pallas' exhibition "Design OFFline / ONline" visually shows the proportion of digital tools used for each job, but the effectiveness of each solution is determined by the designer's knowledge and skills.

Playful rest area created by objects of material remnants, which invite you to try and think about the possibilities of extending the life span of products.


Reinventing the bicycle: TLU Haapsalu College Craft Technologies and Design

#liikumisaasta #vanastuus #uusleiutamine #kiiver

Haapsalu College's exhibition invites you to look and think about the topic of reinvention. We test and look for a continuation of cycling, which has been known since long ago, and we present helmets that the desire to wear exceeds the discomfort.


University of Tartu Viljandi Culture Academy

#tyvka #viljandikultuuriakadeemia

The native crafts specialities of the University of Tartu Viljandi Culture Academy combine excellent craftsmanship, knowledge of heritage, and creative thought. Our activities aim to apply the values found in the heritage in a responsible and sustainable way to the service of modern society. As part of the university, we value research and development.

At the level of applied higher education, you can study textiles, metalwork, construction, and regenerative technology (NEW!). At the master's level, you can study the creative application of cultural heritage and teaching skills.

Estonian University of Life Sciences Chair of Landscape Architecture


Located within the Estonian University of Life Sciences - Estonia's Green University - the Chair of Landscape Architecture is the only department in the country offering both bachelor's and master degrees. The subject combines the natural and social sciences, arts, humanities and planning. Students develop skills in planning and designing places at different spatial scales which improve quality of life, are environmentally sustainable, and reflect cultural heritage and diversity. We also connect our teaching to research, especially the links between landscape and human health and wellbeing.


SEE THE FULL program!


Tallinn design festival main partners 2023